Analysis and definition of the key competitors and the competitive environment
Grades are for the Complete project posted on week 10.
Marketing Strategy Project Plan (Section 1 and 2) – Grades. Out of 100 points
SECTION 1.
o Analysis and selection of data so as to convert it into information that is useful and serves as support to the project: 20 points
o Analysis and definition of the key competitors and the competitive environment: 5 points
SECTION 2
o SWOT analysis of the company in the target market: 5 points
o Entrance mode and justification: 10 points
o Strategic proposal of the product or service in terms of segmentation and
positioning: 10 points
o Marketing variables development: 40 points
o Financial analysis: 10 points.
Contents’ guide
1. Marketing Strategy Project PROPOSAL (week3)
INTRODUCTION
Brief description, introducing the product, the target market and the rationale for choosing this
combination. Less than a page in extension.
2. SECTION 1: Marketing Strategy Project (week 5)
SECTION 1: DATA ANALYSIS
This part of the overall project is data driven with smaller sections of analysis identifying key
features of the target market. There are three main sections; Economic Analysis, Cultural Analysis,
and Competitor Analysis. Other ‘tools’ that could be used in this section of the project are PEST
analyses.
_file-343081409(4) MarketingStrategyProject
Solution preview for the order on analysis and definition of the key competitors and the competitive environment
APA
2444 words