Needs some advice and ideas on how to embrace technology to promote and educate customers about its brand

Needs some advice and ideas on how to embrace technology to promote and educate customers about its brand

The team working at your selected brand’s company needs some advice and ideas on how to embrace technology to promote and educate customers about its brand. Create a presentation using a multimedia tool such as PowerPoint, digital storyboarding, or a video that discusses the importance of technology in teaching consumers about the brand. The presentation should be 3 minutes in length or 6–8 slides with speaker notes of 100–150 words per slide. Be sure to address the following topics in your presentation:

  • Discuss the brand image of your company.
  • Describe the importance of Web site design, including site functionality and interactivity and visual elements such as photos, videos, and downloads.
  • Explain the significance of a sense of community with opportunities for customer comments and feedback.
  • Discuss any virtual advertising that is relevant to the brand, including offline or traditional opportunities to complement online advertising.