Identify at what stage your brand falls within the product lifecycle model.

Identify at what stage your brand falls within the product lifecycle model.

4. On Branding and the Product Lifecycle:

Identify at what stage your brand falls within the product lifecycle model. What is required for you to ensure that the customer remains eternally ‘connected’ to your brand? Discuss in detail.

Recalling our theme of brand’s driving business and marketing, clarify your project company’s brand vision, brand personality and brand positioning – be specific as you describe this important brand management model.