Does anyone have Consumer Animosity (CAn) towards products made in your country

Does anyone have Consumer Animosity (CAn) towards products made in your country

Paper instructions:
After reading the powerpoint slides you MUST answer these ((important)) questions:

Foreign consumer predispositions: Consumer Animosity and Affinity.
• . A:Does anyone have Consumer Animosity (CAn) towards products made in your country?Who and why? If so, how should marketers deal with CAn? (Two presentations).
• B:Present two groups of consumers in your country that may have Consumer Affinity (CAf) towards buying products made in a foreign country.Demonstrate different possible causes of CAf.

Other instructions (( important )):
• Identification of the relevant international marketing theories or concepts from at least four (4) relevant secondary references (journal articles, newspapers, magazines ). Please note, at least two (2) of the sources must be academic journal articles.
• Identification of your own examples of application of the relevant theories.
• Use of relevant maps, graphs, statistics and samples (e.g. samples of the product(s) and its promotion) are encouraged.

Week_5._Foreign_consumer_predispositions_Consumer_Animosity_and_Affinity_(1)

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