Develop a broad perspective of branding through current research on theory and measurement of brand equity
To successfully complete this project, you will be expected to apply what you have learned in this course including the following objectives:
Identify and apply models to select, establish, and maintain competitive brand positioning
Develop a broad perspective of branding through current research on theory and measurement of brand equity and brand relationships
Understand the critical issues in planning, implementing and evaluating brand strategies
mkt_678_brand_audit_project_guidelines_and_rubric (1)
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