Assume that a multi-specialty medical group has decided to segment the market in the community by income level.

Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. Discuss how this medical group might tailor its marketing mix to appeal to this segment.

Each thread must be at least 500 words, demonstrate course-related knowledge, and include at least 2 scholarly, peer-reviewed references, in addition to the course textbook, and 1 instance of biblical integration.

THE BOOK: Berkowitz, E. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett

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