Examine the pros and cons from the perspective of Crestview Hospital

Examine the pros and cons from the perspective of Crestview Hospital

Write a six (6) page paper in which you:
1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its
new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers
and other community stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should
undertake to counter the messages in the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategies that both Crestview and
Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should
take a proactive role in promoting and implementing effective marketing strategies.
4. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital
could use to promote effective marketing communication strategies. Justify your response.
5. Use at least nine (9) quality academic resources. Note: Wikipedia and other Websites do not
qualify as academic resources.

Case Study 3 Missed Opportunities 64487_CH08_Fortenberry_Missed-Opportunities

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