Complete a case study of ABC Corporation (The Walt Disney Company: Its diversification in 2018) in the case section of the text
GROUP CASE STUDY1 INSTRUCTIONS
Complete a case study of ABC Corporation (The Walt Disney Company: Its diversification in 2018) in the case section of the text (e.g. Case
Number 1).
A formal, in-depth case study analysis requires you to utilize the entire strategic management
process. Assume your group is a consulting team asked by the ABC Corporation to analyze its
external/internal environment and make strategic recommendations. You mustinclude exhibits to
support your analysis and recommendations.
The case study must include these components:
10–12 pages of text plus the exhibits
Cover page (must include the company name, your group name, a list of the active team
members and the date of submission, and a references page; the document must follow
current APA guidelines)
Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis(The Strategy Club has excellent templates/examples for exhibits and
matrices:http://strategyclub.com/free-student-template/)
Case study deliverables (text must follow this order with APA level headings for each
component):
- Executive Summary
- Existing mission, objectives, and strategies
- A new mission statement (include the number of the component in parenthesis before
addressing that component)
Great mission statements address these nine components:
Customers: Who are the firm’s customers?
Products or services: What are the firm’s major products or services?
Markets: Geographically, where does the firm compete?
Technology: Is the firm technologically current?
Concern for survival, growth, and profitability: Is the firm committed to
growth and financial soundness?
Philosophy: What are the basic beliefs, values, aspirations, and ethical
priorities of the firm?
Self-concept: What is the firm’s distinctive competence or major competitive
advantage?
Concern for public image: Is the firm responsive to social, community, and
environmental concerns?
Concern for employees: Are employees a valuable asset of the firm? - Analysis of the firm’s existing business model
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