Using a 5C’s analysis, diagnose the reasons for Kodak’s market share loss. Using the perceptual maps framework, evaluate the general concept
Read the case, discuss with your group and answer the following questions:
Q1) Using a 5C’s analysis, diagnose the reasons for Kodak’s market share loss.
Q2) Using the perceptual maps framework, evaluate the general concept of Funtime proposal
and its implementation details given consumer behavior. Is the positioning appropriate?
Answer preview for Using a 5C’s analysis, diagnose the reasons for Kodak’s market share loss. Using the perceptual maps framework, evaluate the general concept
304 Words