What is a line extension?  Describe how one of the following businesses might create a line extension. What are the characteristics of an

What is a line extension?  Describe how one of the following businesses might create a line extension. What are the characteristics of an

What is a line extension?  Describe how one of the following businesses might create a line extension
o Post’s Raisin Bran
o A maker of medium priced leather purses
o Dunkin’ Donuts 
 What are the characteristics of an effective brand name?
 What role does packaging play in the marketing od a product?
 Research the following products and services and define the target market for each;
the segment of consumers most likely to purchase it:
o        Compact Utility Tractors from John Deere 
o        Savings plan for your children’s college
o        Orvis, Adirondack, Full-Flex bamboo fly rod
o        Fresh Thyme – Farmers Market; deli sandwiches and pizza
o        Mother Jones magazine

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