You will select a company and then identify and analyze a strategy for its growth into an overseas market.
Course Overview
Business Policy and Strategy is the capstone course for business administration majors. This advanced
course is designed to provide students with a general management perspective of the total business
enterprise. Students learn new strategy formulation, implementation, and evaluation concepts and
techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to
chart the future direction of different types of organizations. The course builds on previous courses in
diverse functional areas to offer insights and analytical tools which a general manager needs to plan and
implement successful business policies and strategies. The course emphasizes the practical application
of business theory to business problems.
Project Introduction
Purpose
You will select a company and then identify and analyze a strategy for its growth into an overseas
market.
Project Part 1: Project Proposal
Project Part 2: Cultural Exchange and Marketing Strategy
Project Part 3: Strategic Audit
Project Part 4: Final Proposal and Presentation
SEE ATTACHMENT FOR FULL DETAILS
Answer preview for You will select a company and then identify and analyze a strategy for its growth into an overseas market.
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