You will prepare acquisition criteria for a San Francisco venture capital firm, Morgan-Eskola Hospitality Partners (ME-HP) LLC. The partners
Learning Goal: I’m working on a business writing question and need an explanation and answer to help me learn.
Assessment 3 Instructions: Company Analysis Framework
Write a 5-7 page analysis in which you identify acquisition criteria that an investment group should consider.
This assessment addresses decision making on a company level. A venture capital firm wishes to acquire a boutique hotel chain in an environment of economic and global disruption such as that caused by the Covid-19 pandemic. You will evaluate and apply decision-making frameworks to determine acquisition criteria. You must determine which sections of a framework are needed to make assessments for the potential acquisition. You will need to answer questions such as What are the most important types of data needed to effectively inform decision alternatives and why? What economic and financial data and measures are needed for risk and return evaluation?
You will prepare acquisition criteria for a San Francisco venture capital firm, Morgan-Eskola Hospitality Partners (ME-HP) LLC. The partnership is interested in acquiring European-style boutique hotels and spas targeted at hosting business meetings, retreats, weekend getaways, and upscale tourism, beginning with one location each in San Francisco, Los Angeles, New York, Chicago, and Boston.
OVERVIEW
The entire hospitality industry has been radically affected by the Covid-19 pandemic. The hygiene and cleanliness of hotels has become the focal point in the recovery plan during Covid-19. Investing partners from ME-HP LLC believe that early in the post-Covid recovery is an opportune time to consider a major investment in the industry, as it retools and reinvents itself after the global pandemic. The partners asked you to lead a team to formulate hospitality hotel acquisition criteria. Acquisition criteria can fall into three broad categories: general, operating, and financial. In the general category a sample criterion could be: Is retaining hotel management important?
To assist your team, the investors provided you with these three articles:
- Pillai, S. G., Haldorai, K., Seo, W. S., & Kim, W. G. (2021). COVID-19 and hospitality 5.0: Redefining hospitality operations.International Journal of Hospitality Management, 94(2021), 1–11.
- This study uses past disasters affecting the hospitality industry such as SARS to evaluate the impact of Covid-19 and how the industry may respond. In their suggested framework (p. 7), the authors evaluate hotel guest touch points and consideration of a Hospitality 5.0 perspective using a combination of people and AI/robotics. The authors argue that adoption of Hospitality 5.0 technologies is mandatory as a key facilitator of hygiene and safety. The proposed recommendation requires large-scale investment and decisions on where to begin and how quickly to take action.
- Seyitoğlu, F., & Ivanov, S. (2020). A conceptual framework of the service delivery system design for hospitality firms in the (post-) viral world: The role of service robots.International Journal of Hospitality Management, 91(2020), 1–10.
- This study creates a conceptual framework to evaluate the hospitality industry service delivery system design in a post Covid-19 world. The authors present a comprehensive framework (p. 4) from customer demand and expectations through alternatives to physically distant service delivery system design of the use of AI/robotics.
- Wieczorek-Kosmala, M. (2021). COVID-19 impact on the hospitality industry: Exploratory study of financial-slack-driven risk preparedness.International Journal of Hospitality Management, 94(2021), 1–14.
- The Wieczorek-Kosmala study looks at financial liquidity requirements in the hospitality industry and how they might be used to evaluate the viability of hotels continuity. Look closely at the elements in the financial models and how they can be represented in your acquisition criteria for a strategic investment.
INSTRUCTIONS
As a starting point for identifying the acquisition criteria, the investors want you to expand on the Figure 1 framework, page 4 of the Seyitoğlu and Ivanov article A Conceptual Framework of the Service Delivery System Design. The article provides definitions for each element in their framework. You are asked to evaluate and address these questions:
- Relevance of the Framework: Which sections of this framework are the most important for identifying acquisition criteria for a strategic investment and why?
- Elements of the Framework:
- What preliminary information have you discovered to help develop acquisition criteria related to:
- Demand: customer expectations.
- Situational analysis.
- Differentiation: positioning.
- Service delivery system and alternatives.
- What financial data and measures are required for your acquisition criteria?
- How might the financial liquidity requirements suggested by Wieczorek-Kosmala in the article COVID-19 Impact on the Hospitality Industry be integrated into your acquisition criteria?
- What preliminary information have you discovered to help develop acquisition criteria related to:
- Acquisition Criteria for Strategic Decision Making: Identify and justify 5–10 acquisition criteria you will present to the investors.
- Reflection: From a practitioner perspective, how do you see the utility, value, and application of a strategic decision-making framework to establish acquisition criteria? Explain what you learned from this assessment in less than one page.
You will need a minimum of three scholarly and professional references in addition to the supplied readings. Add any new references to your Capstone Literature Matrix [XLSX] and include the spreadsheet with your assessment submission. Refer to the DB8415 Library Guide as needed.
Read the scoring guide to ensure that you understand all criteria.
ADDITIONAL REQUIREMENTS
As you complete your assessment, be sure your submission meets the following guidelines:
- Capstone Literature Matrix: Submit the literature matrix Excel file with your selected articles entered.
- Written communication: Use error-free doctoral-level writing, with original (nonplagiarized) content, logical phrasing, and accurate word choices.
- APA formatting: Format all references and citations according to current APA style and formatting guidelines. Refer to the Academic Writer as needed.
- Font and font size: Use an APA-compliant font, 12 points, throughout.
- Length: Submit 5–7 double-spaced content pages plus cover and reference pages.
- Recite: Use Recite to confirm that your in-text citations match the reference list at the end of your assessment and make any needed corrections before submitting your assessment.
- File naming protocol: Follow the standard naming conventions for any files you upload. Refer to the DBA Submissions Requirements for details.
COMPETENCIES MEASURED
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
- Competency 1 Use visualization tools and frameworks to present complex data clearly, professionally, and logically.
- Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
- Competency 2: Critically analyze synthesized research findings of other scholars while comparing to personal knowledge to inform decisions.
- Explain how the financial liquidity requirements suggested by Wieczorek-Kosmala (2021) could be integrated into acquisition criteria.
- Competency 4: Evaluate strategic decision making models and frameworks to assist in solving business financial problems.
- Identify sections of a framework most relevant to a particular situation, including the rationale for selecting those sections.
- Evaluate the utility, value, and application of a decision-making framework to establish acquisition criteria.
- Competency 5: Analyze the impact of changes to economic policy on business strategy decisions.
- Describe information related to demand, situational analysis, differentiation, and service delivery systems, and alternatives to develop acquisition criteria.
- Identify financial data and measures required to create acquisition criteria, including the rationale for selecting that information.
- Competency 6: Create a strategy supported by management framework to address a business problem evidenced by management accounting data.
- Recommend at least five acquisition criteria investors can use to evaluate a potential investment.
- Most of the terms in the title of this article mean different things to different people. Read this article to learn more about how all of these terms relate to each other.
Resources: Writing Organization Resources
Writing in an organized manner allows you to flow between topics so your content is easy for the reader to understand. It is a core writing skill of the Capella Writing Standards. The following Capella Writing Center resources will help you organize your thoughts at the paragraph and paper levels:
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