You have been asked by the Mondelēz International’s board of directors to evaluate the attractiveness of the company’s current business
Mondelez Individual Case Assignment
Strategic Management 4850
You have been asked by the Mondelēz International’s board of directors to evaluate the
attractiveness of the company’s current business lineup and its proposed spinoff of the North
American grocery business. Please prepare a 3-page report in executive summary format that
describes your assessment of its business lineup in 2017 and discusses strategic moves to
improve the company’s financial performance. Your recommendations should include an
investment priority, moves to exploit strategic fit opportunities, and suggestions for further
strengthening of Mondelēz International’s business lineup and brand portfolio. You should also
attach exhibits describing the attractiveness and strength of the company’s businesses (a 9-cell
industry attractiveness/ competitive strength matrix), examining the strategic fit opportunities
between various products and brands, and reviewing the company’s recent financial
performance.
This report should be no more than 3 single spaced or 6 double spaced pages (attach exhibits as
appendices), use Calibri size 11 font and include all necessary sources to ensure you provide
support for your assumptions and recommendations. It should be a professional document that
includes a title page clearly identifying your name and should have all required sections
identified. It should be attached to Blackboard by 6pm on the day it is due and will be run
through plagiarism software.
can you please make sure you answered these:
1. What is Mondelēz International’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?
2. What is your assessment of the long-term attractiveness of the industries represented in Mondelēz International’s business portfolio?
3. What is your assessment of the competitive strength of Mondelēz International’s different business units?
4. What does a 9-cell industry attractiveness/business strength matrix displaying Mondelēz International’s business units look like?
5. Does Mondelēz International’s portfolio exhibit good strategic fit? What value-chain match-ups do you see?
What opportunities for skills transfer, cost sharing, or brand sharing do you see?
6. What is your overall evaluation of Mondelēz International’s corporate strategy and restructuring since 2012? What evidence and/or reasons support a conclusion that Mondelēz International’s shareholders have benefited from the spinoff of the company’s North American grocery business?
7. What actions do you recommend that Mondelēz International management take to improve the company’s performance and boost shareholder value? Your recommended actions must be supported with convincing, analysis-based arguments.
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