You are working for a new beverage company that released a sport drink into the market. You think that sponsoring a sport event could be

Question 1
You are working for a new beverage company that released a sport drink into the market. You think that
sponsoring a sport event could be beneficial for your company. Explain the general business objectives you
think could be met by sponsoring a sport event.

(Max. 250 words)

Question 2
Drafting a sponsorship proposal is integral to building a good working relationship between the sponsoring
company and the event. For this question, you are required to identify an event and a company to sponsor
it. Outline some of the benefits of the sponsorship. Finally, list the five components of a sponsorship
proposal with some basic details of what each one requires.
(Max.350 words)

Question 3
To date, Coca-Cola is the longest-standing sponsor of the Olympic Games. Their relationship started in
1928 and Coca-Cola has extended its Olympic sponsorship until 2032. Answer the following questions by
using the knowledge you have gained in this module, as well as by doing research on this long-lasting
relationship.
Discuss the possible benefits of the sponsorship agreement for both parties. Why would Coca-Cola extend
its contract until 2032? How do the Olympic Games benefit by having Coca-Cola as a sponsor?

(Max. 300 words)

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