Write the feasibility report but focus on the feasibility of the idea.• Study the “Feasibility Report Tips” file in the Scenario Four folder
Learning Goal: I’m working on a communications multi-part question and need an explanation and answer to help me learn.
Scenario Four (The Canine-Feline Destination)
Option A: Write the feasibility report and emphasize site selection.
• Study the “Feasibility Report Tips” file in the Scenario Four folder for the basic structure
and requirements of the feasibility report genre.
• Do research on the commercial real estate market in Houston, using online sources, and
locate properties for Jones to consider.
• Analyze the data that you find about the properties and make a recommendation for one
or more of the sites. Your goal in this option is to determine the feasibility of the sites
you’ve chosen. They may all be feasible.
• Jones has specifically requested this kind of recommendation.
Option B: Write the feasibility report but focus on the feasibility of the idea.
• Study the “Feasibility Report Tips” file in the Scenario Four folder for the basic structure
and requirements of the feasibility report genre.
• Explore the viability of opening a pet hotel in Houston, examining the size of the
potential market, startup costs, licensing, personnel – anything you believe would be
relevant. Note this is not a business plan, which would fall under the proposal genre –
such a plan might follow a feasibility study.
• Your goal in this option is to determine the feasibility of the pet hotel idea. Your
recommendation should therefore be whether to continue with the idea, modify it, or
abandon it as unfeasible.
• Jones has not asked for this kind of recommendation, but it may prevent her from making
a bad decision – or help reinforce a good one, if Felicia’s estimation is wrong. Given
Jones has already decided to build, a report that advises her not to may not be received
well in Option B unless it is very closely argued.
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Answer preview for Write the feasibility report but focus on the feasibility of the idea.• Study the “Feasibility Report Tips” file in the Scenario Four folder
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