Within the SMMP, the student should decide what social media platform should be used, setting social media marketing goals and what content
Within the SMMP, the student should decide what social media platform should be used,
setting social media marketing goals and what content will be shared and create accounts on
popular social media platforms like Instagram, Twitter, Snapchat, Foursquare, Facebook,
YouTube and Blog…. etc.
For this part of the assignment, you need to write a report that describe the following
aspects of the business.
- Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]
Find creative store/business name [Doesn’t exist].
Describe the industry and company.
Create proper social media accounts [such as Twitter, Instagram and Snapchat]. And
provide screenshots of the accounts that you’ll use across all social platforms.
Explain the competitive advantage in order to show how the company can realize
significant gains by using SMM and what do you want to achieve with social media?
Classification: Internal Use
- Audit your social media platforms performance [2 marks]
After creating your social media accounts, share it with your colleagues.
All students are required to participate/engage [likes, comments, tags or share] and
provide screenshots.
Social media marketing statistics will give you the vision you need to improve your plan,
check your account’s statistics [ex: Twitter analytics, Instagram Insights] and attach a
screenshot to your report.
After that, you must analyze the company’s use of the social media by examining their
presence on the following social media platforms:
Answer preview for Within the SMMP, the student should decide what social media platform should be used, setting social media marketing goals and what content
2177 Words
1857 Words