Why is written communication important in public relations? Communication plays a vital role ineffective public relations. It’s very
The purpose of this assessment task is to provide you the opportunity to apply theoretical concepts
covered throughout on topics from Parts 2, 3 and 4 of Dwyer (2016) such as public relations,
communicating through visuals, oral presentation and writing for the professions.
Why is written communication important in public relations? Communication plays a vital role in
effective public relations. It’s very important that an organization can communicate their message well
so that all parties are on the same page. The organization that is doing the public relations must
understand exactly what it is their other party wants for exposure. For example, a speech that the Vice
Chancellor delivers could be public writing. An advertisement for Telstra could also be public writing.
Public writing is a message that someone expresses through writing, and is revealed publicly. The main
purpose is to gain exposure, or to get a message across to the public.
In this assessment task, you are to provide a written communication of 1500 words;
Multimedia video presentation (DeakinAir CaptureSpace) of five (5) minutes maximum; and a topic
reflection of 1000 words.
Answer preview for Why is written communication important in public relations? Communication plays a vital role ineffective public relations. It’s very
APA
900 Words