What is the current situation with customer loyalty in UK supermarkets? Why/how is this the case? Limited theory needs to be included

Using only secondary data e.g., Mintel reports, government reports, marketing research firms, newspaper articles etc, research the following:

– What is the current situation with customer loyalty in UK supermarkets? Why/how is this the case? Limited theory needs to be included in this section only statistics, figures, etc.

– What is driving the behaviour of consumers identified in the previous point? Again, limited theory is needed, the main focus should be on statistics and figures.

– Is there a surge/decline in loyalty scheme usage in UK supermarkets? How many people own loyalty cards vs how many are actually using them? – Stats, look at the big 3 supermarkets e.g., Tesco, Morrisons, Sainsbury’s

– Do such loyalty schemes actually present a good presentation of how many people use them? For example, thousands may have signed up but do not necessarily still use it yet they are still logged into their account.

Answer preview for What is the current situation with customer loyalty in UK supermarkets? Why/how is this the case? Limited theory needs to be included

1220 Words