What is SMO? Provide an example of how it can be rolled out on social media. What is social media marketing and why is it important?
1. What are the most important features of social media channels? 2. What is Social Media Marketing and list some of it’s components? 3. What is SMO? Provide an example of how it can be rolled out on social media.
What is social media marketing and why is it important? Social media means different things to different people, so let’s start at the beginning . . . social media, that’s Facebook, Google+, LinkedIn and Twitter? Well yes, but success in social media is not so much about the different social networks, your tools, but your strategy for how to use them as part of inbound marketing (Shah and Halligan, 2009). To apply them effectively for communications, we have to recognize that socializing online is all about participation in discussions and sharing of ideas and content. We think the CIPR Social Media Panel described social media well:
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