What is Influencer Marketing? How does knowing it, helps you market product?  In the case study presented, how does influencer marketing

What is Influencer Marketing? How does knowing it, helps you market product?  In the case study presented, how does influencer marketing

After reading the Case Study, please address the following:

1. What is Influencer Marketing? How does knowing it, helps you market product? 

2. In the case study presented, how does influencer marketing used to amazed followers? What social media platform was used? 

3. Why are some e[commerce systems specific to a certain type of business?

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