A total of 1000 words APA style with in-text citation and three references, does not need abstract or conclusion. In a narrative format discuss the

A total of 1000 words APA style with in-text citation and three references, does not need abstract or conclusion. 1. In a narrative format discuss the key facts and critical issues presented in the case. 2. What in the competitive environment caused Wal-Mart to rethink its marketing strategy? 3. Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment? 4. As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?

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Due to the existence of numerous multinational rivals in the global market, there was the need for Wal-Mart to reconsider its marketing game plan (Gillespie and Hennessey, 2011). This is with the intension of attracting back their customers by making their prices more fav………………………….

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