TRADITIONAL MARKETING STRATEGIES AND ONLINE MARKETING

TRADITIONAL MARKETING STRATEGIES AND ONLINE MARKETING

President Learner needs your help in grasping the e-marketing approach. He has e-mailed a request for three distinctions between the traditional marketing methods of his company and the online techniques of the e-business they are merging with.

Write 400–600 words that cover the following:

  • What are the differences between the traditional marketing and marketing in the online environment?
  • What are external marketing environment factors?
  • What is the e-marketing program strategy process?
  • How are the target market customer characteristics and consumption behaviors different in an e-marketing environment?

Support your rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company. The Web resources do not have to pertain to the health care market, but they should demonstrate the organization’s marketing strategy and approach.

Solution Preview for TRADITIONAL MARKETING STRATEGIES AND ONLINE MARKETING

e-marketing approach

APA

561 Words