The authors chose to study Tylenol and Exxon Valdez cases because in the years they have been studied, these two cases
Overview
This article covers two important cases relevant to Communication in general and Public
Relations in particular: The Tylenol and Exxon Valdez cases. It examines how these two cases
have been studied and analyzed—as a kind of meta-case study. It asks whether these cases
should set a standard in public relations ethics.
Why do the authors do this study? (i.e. Why did the choose Tylenol and Exxon Valdez?)
- The authors chose to study Tylenol and Exxon Valdez cases because in the years they have
been studied, these two cases
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- The authors claim that perhaps these cases are _________________________
_________________________________________________________________.
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Answer preview for The authors chose to study Tylenol and Exxon Valdez cases because in the years they have been studied, these two cases
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