Review Sanders’ and Belz’ design chapters and Blank’s Customer Discovery concept.
Demo & Research Report
(1 page report)
1) Review Sanders’ and Belz’ design chapters and Blank’s Customer Discovery concept.
Demo: Create a minimum viable solution (this is usually free information about your potential product and how it address the pain point, or a free consultation for a potential service). Provide your minimum viable solution for “free” to at least 5 target prospects. The “fee” is only the prospects’ feedback. Make sure you provide a pre-order form with a space for suggestions and comments.
Report what pain point you chose, what solution you provided, and what feedback you got. Would anyone pre-order? What suggestions/comments did you receive? How will you use that feedback to adjust your offering?
2) Refer to Belz’ “external environment” scanning and research advice.
Use interactions about your minimum viable solution to summarize the following:
Identifying target market – who/what is the target market? How was it identified? Why?
Positioning – how will you position the product or service? Did this change as a result of the research?
Conclude the report with the following:
Describe the product/service you will develop/offer
How much will you sell if for?
Where will you sell it?
How will they you /promote it?
3) References
Deliverable for Week 5 Project Submission
Submit your Demo & Research Report to Week 5 Dropbox. Make sure that you have addressed all of the report requirements.
Prototype Testing Report
Refer to Blank’s “Customer Development” concept and Belz’ 5M’s of advertising.
1) Briefly summarize (DO NOT REPEAT) the processes you used to narrow your list down to 1 customer pain point and why. Summary must be concise and organized with only key points.
2) Create your prototype if you are developing a product, or a web page if you are developing a service. The product prototype may be functional (works like), visual (looks like) or both. (For products, please see Tampa Hackerspace or use modeling clay, or other materials. For service webpages, please see webs, wix, weebly, google sites, blogger, wordpress, Etsy, Facebook pages, and more.) Add a picture or video of your prototype for your product, or a link to your webpage for your service to the report.
3) Provide a detailed description of the product, including how it will be developed.
4) Create a “sell sheet” flyer. One example of a “sell sheet” is here:
5) Show your prototype or web page and sell sheet to 3-5 prospects for feedback (best if they’re not the same as those you used previously). Summarize their feedback in a paragraph along with how you can use the feedback to adjust your offering. Indicate if you’ve already incorporated this feedback in your prototype/sell sheet or website before submitting (I will look for it).
6) Write what your next steps are to move forward with this new product or service (licensing, branding, beta testing, company formation, etc).
7) References
Deliverable for Final Project Submission
Submit your Prototype Testing Report to Week 5 Dropbox. Make sure you have included all required elements.
Note: if you only provide your sell sheet and not your prototype picture and/or website, you will not receive full credit.
Solution preview for the order on review Sanders’ and Belz’ design chapters and Blank’s Customer Discovery concept.
APA
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