Conduct an internal and external environmental analysis for your proposed new division
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOT analysis for their proposed division.
Assignment Steps
Resources: Strategic Planning Outline and Week 3 textbook readings
Conduct an internal and external environmental analysis for your proposed new division and its business model.
Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
Include the SWOTT table in your submission.
External forces and trends considerations:
Industry Changes
Legal and regulatory
Global
Economic
Technological
Innovation
Social
Environmental
Competitive analysis
Internal forces and trends considerations:
Strategy
Structures
Processes and systems
Resources
Goals
Strategic capabilities
Culture
Technologies
Innovations
Intellectual property
Leadership
Compose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
Identify economic, legal, and regulatory forces and trends.
Critique how well the organization adapts to change.
Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
Discuss the primary internal organizational considerations for the development of a strategic plan.
Identify the major issues and/or opportunities the company faces based on your analysis.
Format your assignment consistent with APA guidelines.
MATERIALS
Strategic Management, Ch. 5: Strategies in Action
Strategic Plan Part II: SWOT Analysis Grading Guide
Solution preview
Like every other company or organization that is in operation for matters trade, it is important to note that Creative Edge Branding Company has both external and internal forces and trends that it faces on a daily basis. This is especially so when focus is on the courier services division of the company…………………
APA
1659 words