Write a minimum of 5 survey questions that can be distributed to shoppers at any grocery store.
SUPER SLEUTH SUPERMARKET OBSERVATION STUDY
Take all the information you have gather and summarize it in a brief written report format. Address what assumptions can you make about this person from your observations. For example you might state: She put one loaf of expensive fresh baked bread in her cart, in the meat section she selected steak, she selected a bouquet of flowers, and she did not use coupons. From the items selected and her not using coupons, I believe her to be well off.
Other issues you to address are does the person appear to live alone, do they have pets, how often do you think they shop, whether you believe they are health conscious, was this the store the usually shop at, does the person make impulse purchases, etc.
Survey:
Given your reported observations and assumptions, write a minimum of 5 survey questions that can be distributed to shoppers at any grocery store. Clearly show how your survey questions relate to your assumptions and/or observations.
Objectives:
This exercise is designed to illustrate that many different types of data collection are necessary to obtain a true picture of the shopping habits.
The findings from this exercise demonstrate how you can later formulate a questionnaire.
You will gain the experience of conducting observational research.
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