Southwest Airlines

Review Chapter 2, section 2.1 in your Constellation textbook and read the article Answer 4 Questions to Get a Great Mission Statement (Links to an external site.)Links to an external site. (Hull, 2013), being sure to review this Fortune 500 Mission Statements (Links to an external site.)Links to an external site. Now, turning to the company you selected, research and find the company’s mission statement. Then,

State how the mission statement provides guidance for the company’s organizational activities.

Evaluate the company’s mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.

Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.

Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.

textbook link:

Abraham, S. (2012). Strategic management for organizations [Electronic version]. Retrieved from https://content.ashford.edu/

This text is a Constellation™ course digital materials (CDM) title.