How the increased use of social media has changed the way stakeholders consume information from an organization

1-Discuss how the increased use of social media has changed the way stakeholders consume information from an organization and the change in the relationship between stakeholders and the organization.

answer: More consumers adopt social and mobile media and businesses experiment with the best ways to integrate these media and to adapt their internal and external communication practices. Social media such as Facebook are digital media-channel combinations that empower stakeholders as participants in the communication process by allowing them to share content, revise content, respond to content, or contribute new content. For instance, many people now rely heavily on content sharing through social media tools to get information of personal and professional interest. Additionally, many consumers and professionals frequently engage in “content snacking,” consuming large numbers of small pieces of information and bypassing larger documents that might require more than a few minutes or even a few seconds to read. Moreover, the amount of content accessed from mobile devices (with the challenges they present in terms of screen size and input mechanisms) continues to rise. Faced with such behavior, communicators need to be more careful than ever to create audience-focused messages and to consider restructuring messages using more teasers, orientations, and summaries.

2-Discuss the role of proofreading, grammar, spelling, clarity and other fundamentals of good writing in a document, including digital documents.

answer: Successful communicators recognize that the first draft is rarely as tight, clear, and compelling as it needs to be. Careful revision improves the effectiveness of your messages and sends a strong signal to your readers that you respect their time and care about their opinions. Grammar, clarity and other qualities can be especially important with digital, particularly if these messages are the only contact your audience has with you. First, poor-quality messages create an impression of poor-quality thinking, and even minor errors can cause confusion, frustration, and costly delays. Second, assume that anything you write for digital channels will be stored forever and could be distributed far beyond your original audience. Don’t join the business professionals who have seen ill-considered or poorly written messages wind up in the news media or as evidence in lawsuits or criminal cases. The secret to simplicity is careful revision—transforming a rambling, unfocused message into a lively, direct message that gets attention and spurs action.