Develop a marketing plan for a small business (either real or fictional)
Student will develop a marketing plan for a small business (either real or fictional). will submit a brief introduction (1-2 pages) for their chosen business. .
The final marketing plan, should include the following sections:
1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans
The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.
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APA
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