Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking

Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking

Understanding Strategic Differences.

Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking, healthcare, computer manufacturing, or auto manufacturing.

Use the Internet to visit the selected companies’ Web sites and collect the following information:

  1. Their mission statement,
  2. Target market, and
  3. Specifics of their product and service offerings.

Then explain the differences between the companies’ business strategies and target markets.

How do their product and service offerings differ relative to their target markets and their overall strategies?

Finally, how does their operations function support their business strategies?

Try to explain how operations utilizes specific organizational resources to support the business strategy.

Requirements: The body of your summary must use 1½ line spacing with 12point fonts, must not exceed 3 pages

Answer preview for Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking

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