Summarize the case and identify the dilemma facing Frito-Lay.

Summarize the case and identify the dilemma facing Frito-Lay.

Answer each question in 200 words.

Summarize the case and identify the dilemma facing Frito-Lay.

Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay.  How does CRM link the marketing and sales functions of the organization?

3.  What is the purpose of trade sales promotions? Identify three types of trade sales promotions that Frito-Lay should use to increase sales. Specifically how should these be implemented?

4. What factors are important in addressing the dilemma facing Frito-Lay? What are your recommendations and discuss specific implementation tactics for your recommendations?