GTE-Sylvania on facing some declines in its television sales, came up with a strategy to try and reverse it.

GTE-Sylvania on facing some declines in its television sales, came up with a strategy to try and reverse it.

GTE-Sylvania on facing some declines in its television sales, came up with a strategy to try
and reverse it. It took on franchising of sales of its televisions in such a way as cutting down on
the number of retailers involved in every location within which it operated and now were to sell
Sylvania’s products from the specific locations. Continental Television Inc., however, was
excluded from the franchising which led to a lawsuit being filed on grounds of the Sherman Act

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APA

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