Macy’s brick-and-click channel-management issues

Macy’s brick-and-click channel-management issues

Brick and click retailing has become a common trend especially since it helps heighten the
customer sales for various companies that have embraced the existence and integration of
technology into their everyday activities. Having a brick-and-mortar store while still holding on
to an online store helps with the integration of these two for the benefit of the consumer who will
view the physical store as a place to go try out clothes or other items so that they fit their
preferences. They will also view the physical store as a window shopping experience to help

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