Discuss the differences between direct and indirect distribution channels.

Discuss the differences between direct and indirect distribution channels.

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

Define what a distribution channel is and discuss why it is important to the marketing process.

Discuss the differences between direct and indirect distribution channels.

Introduce the article and its author(s) and give a brief summary of its core message(s).

Analyze the relationship distribution channels have to maintaining a satisfied target market.

Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.

Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Solution preview

A distribution channel is a course through which services and goods move from the manufacturer to the consumer. The path may be short like a direct transaction from a business owner to a customer or can include some intermediaries in between such as distributors, retailers, wholesalers among others. A distribution channel is very crucial especially………………………

APA

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