Push and pull promotion are the two promotion mix strategies that marketers use.
Push and pull promotion are the two promotion mix strategies that marketers use.
For your assignment, you will need to do the following:
- Describe both the push and pull promotion strategies.
- Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
- Describe the activities of the companies and why you believe they are successful with their strategies.
rubric:
| 1. Describe both the push and pull promotion strategies. | 40 |
| 2. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both). | 35 |
| 3. Describe the activities of the companies and why you believe they are successful with their strategies. | 35 |
| Grammar and Style | 5 |
| APA References | 5 |
Requirements: 3 pages
hi here is the link to the lecture if u need more information about the assignment
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