Virtual Public relations

A virtual Public relations of two local companies/organizations in the United Arab Emirates.
1- Select two UAE-based government or private companies. They should be comparable/competitive in providing services or producing commodities (e.g. Dubai Municipality/Sharjah Municipality; Flydubai/Airarabia; Al-Futtaim/Al-Habtour; Al-Ain/Masafi food companies);

2- Each organization/company should be well-known and have many employees and consumers.
3- Examine each organization/company’s website and analyze its content highlighting its strength and weakness.
4- Your critical appraisal should focus on:
A- Media relations, particularly their presence and major activities on social media;
B- Consumer relations; and
C- Community relations.
5- Compare and contrast the two companies’ online PR presence and activities, and state your opinion regarding their effectiveness.

6- Your paper should be at least 8 pages long (including a printout of the homepages of the two companies), and should be well-thought and well-written.

Air Arabia flydubai