Describe the psychological concepts discussed and their importance in developing a successful marketing communication message
Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.
Prepare a paper in which you analyze your articles. Address the following
Define consumer psychology.
Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
Utilize your articles to explain the relationship between consumer psychology and marketing communications.
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APA
930 words