Using the required readings and a minimum of two external professional or scholarly resources, provide a critical analysis of Mattel’s Barbie Goes to China case study.
Using the required readings and a minimum of two external professional or scholarly resources, provide a critical analysis of Mattel’s Barbie Goes to China case study.
Provide an introduction briefly describing the problems Mattel faced. Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis. Assess how Mattel performed on the six issues that you identified. Conclude with a summary and recommendations. Remember to include a references page.
Provide an introduction briefly describing the problems Mattel faced. Use the required readings and two external resources of your choice (not Wikipedia) to identify six cultural issues that U.S. businesses must address before attempting to sell their products internationally. Include citations in your analysis. Assess how Mattel performed on the six issues that you identified. Conclude with a summary and recommendations. Remember to include a references page.
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Solution PreviewMattel moved their Barbie products to the China and they actually used a lot of money in order to establish the Barbie stores in the country. However, the company did not consider the different cultural orientation and the preferences of the target audience for their products…………………………………..
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