Prepare a detailed campaign plan for BOOK IN THE HILL that includes: Details and recommendations for strategy and tactics used
Prepare a detailed campaign plan for BOOK IN THE HILL that includes:
1.1 Details and recommendations for strategy and tactics used
1.2 Outline the digital tools to be used and an outline digital marketing mix (See also
Task 3.)
1.3 Resources required for each campaign element including hours, staff and required
budget
1.4 Implementation with timings and schedules (this could be a Gantt chart)
The details should all be relevant to the target audience and objectives given in
POWERPOINT to the client and related to the customer journey / customer experience.
Recommendations should use insights from POWERPOINT and be justified within the
context of the campaign, for example the client will wish to know reasoning behind length
of campaign.
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