What will be your uniqueness or competitive advantage in introducing your solution
for the problem
Assessment Requirements:
The important components which you should cover in your report are as follows:
Describe the problem you are going to address. How did you discover this problem
and how do you know the problem still exists? What pain points you have identified
and who is facing them? (Opportunity Recognition)
Who are your potential targeted customers? What are their demographic, economic,
sociological, attitudinal, and behavioural characteristics? How do you know they are
looking for this solution and are willing to pay for it? (Justify by providing objective
evidences i.e. facts and figures from academic, industry, and government
sources/reports and/or SURVEY). (Customer Profile Analysis)
What are your critical assumptions about the problem, pain-points, solutions, market,
customers, competitors, technologies etc. that you need to be aware of in further
developing this idea into a business model and that you would need to test and
validate? (Justify by providing objective evidences i.e. facts and figures from
academic, industry, government sources/reports and/or SURVEY). (Assumptions
Testing and Validation)
What will be your uniqueness or competitive advantage in introducing your solution
for the problem, and how will you develop your uniqueness and competitive
advantage? (Justify by providing objective evidences i.e. facts and figures from
academic, industry, and government sources/reports and/or
Survey). (Entrepreneurial Solution and unique value proposition)
Assignment_1_Guideline Course_Resources_ _LECTURE_2_LENZ marketing_Rubirc Library_Resources_(2) Harvard-referencing-examples_
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for the problem
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