Now we shift our focus to an approach that has the potential to promote health to large audiences: communications campaigns. We will
Now we shift our focus to an approach that has the potential to promote health to large audiences: communications campaigns. We will focus on the key issues related to the use of communications and media in health promotion and addressing health behaviors. We will consider how modern mass media has influenced human health behavior. We will also review some well-known examples of communications campaigns to see how this works in reality.
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