Monitoring a Product Launch
Marketing research assignment
Read the case, “Pepsi One: Monitoring a Product Launch.”
1.What is the main research problem for Pepsi?
2.What are the research objectives for Pepsi?
3. What types of secondary data would help Pepsi meet its research objectives? Why?
4.What types(s) of research design might Pepsi use to gather primary data? Why?
5.What types of primary data would help Pepsi meet its research objectives? Why?
Q2. Please read, “Philip Morris Enters Turkey.”
1.Obtain secondary data on the current consumption pattern of cigarettes in Turkey. Include both traditional cigarettes as well as e-cigarettes. How has consumption changed in the last 20 years?
2.What kind of *research* should Philip Morris be doing to gain market share in Turkey? (note: I’m not asking about marketing campaigns)
3.How are the consumption patterns different between men and women? What about age groups?
4.Who should Philip Morris consider to be the ideal target market in Turkey? Why?
pepsi_one__monitoring_a_product_launch
Solution preview for the order on monitoring a product launch
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