Critical Thinking Exercise

MM 100: Chapter 13 Critical Thinking Exercise

Prompt:

This prompt comes from the textbook chapter. After you’ve read the chapter, answer
the questions below.

There are several media theories that are discussed in the book such as spiral of silence,
agenda-setting, cultivation effect, social learning theory, and third-person effect, just to
name a few. Pick any one of the theories in the chapter and apply it to what you
observe in your own life. Have you seen your theory proven in your own experiences?
How and why? Have you seen it disproven? How and why? Who do you know behaves
according to what the theory suggests and why do you think that is? Expand on this and
really analyze your observations.

For example, you might talk about how during the election season, selective
exposure and retention is glaringly obvious. One instance where this proves to be true is
when friends who are Republican don’t believe that liberal news organizations, such as
CNN or MSNBC, are unbiased toward the Republican candidate and vice versa with
friends who are Democrats. This is why Republicans typically consume conservative
media, like Fox, and always post articles that reflect their viewpoints but often refuse to
consume media from the other side because they don’t believe it is objective reporting.
The same is also true with Democrats who consume media that is liberal and reflect
their viewpoints. Therefore, in this instance selective exposure is proven true.

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