Explain the opportunity to utilize mass media formats in efforts to reach previously untapped audiences in an instantaneous manner.
1: Mass Media Formats
2: Innovative Communication Responses
3: Creation of Innovative Communication Responses (NOT NEEDED)
ALL DIRECTIONS ARE IN THE GUIDELINES!!
Textbook: Managerial Communication: Strategies and Applications, Chapter 4 p89 – 92, Chapters 13 and 14
Article: 6 Ways to Effectively Deal With Team Conflict
This Dale Carnegie Training blog article discusses ways to maintain emotional control when dealing with conflict in efforts to create a positive alternative in place of delivering an upsetting response.
Article: Resolving Team Conflict: Building Stronger Teams by Facing Your Differences
This Mind Tools article discusses differing viewpoints and struggles within a team and the ability to handle this conflict to the team’s advantage.
Article: Building a Sense of Teamwork Among Staff Members
This American Management Association article provides insight to teamwork, the role of leaders, and the capacity for people to work together in an atmosphere of trust and accountability in efforts to achieve a common goal.
Video: Tom Wujec: Build a Tower, Build a Team (cc) (6:51)
This TED Talk featuring Tom Wujec discusses a team challenge in which collaboration and instant feedback are key and kindergartners consistently outperform graduates of business school.
Video: Linda Hill: How to Manage for Collective Creativity (cc) (17:17)
This TED Talk featuring professor Linda Hill discusses leadership’s role to set direction, nurture bottom up people who disagree with you, and give credit to minority voices in support of innovative and collective problem solving via a sense of community. Popular examples shared include Pixar and Google.
Video: Itay Talgam: Lead Like the Great Conductors (cc) (20:51)
This entertaining and vastly popular TED Talk features Itay Talgram and demonstrates unique styles of leadership, including the ultimate challenge of leading and creating perfect harmony without saying a word.
Article: Lencioni’s 5 dysfunctions of a team
This article summarizes Lencioni’s pyramid of dysfunctions and offers brief solutions to each problem.
Mass Media Formats
A. Explain the opportunity to utilize mass media formats in efforts to reach previously untapped audiences in an instantaneous manner.
B. Identify mass media formats and align specific platforms with exact needs and issues in support of communication best practices.
com_620_final_project_one_guidelines_and_rubric (1)
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APA
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