Write a 6-7 page marketing strategy that includes the following components in the marketing strategy
BA 670 Strategic Decision Making
Question 1:
BACKGROUND INFORMATION FOR THE TASK: First, select either China or Germany as a new market for MediCorp to expand into, and decide on a medical diagnostic device that MediCorp can use to drive expansion. To help with your analysis of the industry, you will need to identify the NAICS code for the industry subsector to which your selected device belongs. Then, begin to develop a six- to seven-page marketing strategy for MediCorp. As you begin your marketing strategy for MediCorp, first analyze the characteristics of the company’s potential customers in the new market and address the international cultural differences.
TASK: Write a 6-7 page marketing strategy that includes the following components in the marketing strategy:
selection of new product for MediCorp to introduce in the selected country
MediCorp’s main competitors in the medical diagnostics devices industry in the selected country
market and segment growth over the next three years
Where does MediCorp add value as a way of gaining a competitive edge?
the legal business entity to market the products in the country (review Modes of Entry for help)
impact of the country’s legal, ethical, and cultural standards on MediCorp’s operations in the country (review Governance and Accountability for more information)
international_business_plan_template international_cultural_differences modes_of_entry governance_and_accountability executive_summary_template
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