Development of a marketing strategy

1. What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Please explain why or why not.

2. How has the internet affected marketing research? As a part of your answer address time, cost, approaches, or validity.

3. Why is marketing research important to the development of a marketing strategy?