Successful Organizational and Marketing Strategies
Developing Successful Organizational and Marketing Strategies
Review Ch. 2 of Marketing.
Consider the following as you read:
In what ways does the SWOTT analysis help in the strategic marketing process?
#2 Marketing Research: From Customer Insights to Actions
Consider the following as you read:
What are examples of the pros and cons of primary and secondary data in the marketing research process?
#3 Market Segmentation, Targeting, and Positioning
Consider the following as you read:
What is positioning and the two methods for accomplishing the strategy?
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