Summarize the data collection techniques used and how that data collection  

Summarize the data collection techniques used and how that data collection

For this assignment, you will research how a specific team, organization, or brand uses data analytics as part of the marketing process. In a 750-1,000 word paper, summarize the data collection techniques used and how that data collection has contributed to the team, organization, or brand’s marketing strategy. Provide examples of specific marketing decisions the team, organization, or brand has made based on what they learned from analyzing available data. Include discussion of how the target audience reacted to these marketing strategies and the challenges of measuring the costs and return on investment associated with data analytics. Finally, share your opinion about the marketing strategies that were employed based on the available data analytics, and discuss whether or not you believe similar data driven marketing strategies could be applied across the sports business landscape. Cite at least two outside resources in your paper.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Solution preview

Currently, New York Yankees ranks as the second significant American sports organization while it occupies the third position regarding world’s most significant sports business organizations. In the world of sports business, marketing is just as important as it is in other industries. Marketing, however…………………………..

APA

1018 words