As you read through the chapter on marketing, what insights did you gain about the type of work that a marketing person might do in an organization?
Advanced Essential Business Concepts
Week 5 Discussion Questions
As you read through the chapter on marketing, what insights did you gain about the type of work that a marketing person might do in an organization? Identify several different marketing jobs, and pay special attention to the jobs that seem to be different from what you imagined before your read the chapter. What do you think are the biggest challenges that marketing professionals face? What skill sets do you think are most important to develop in order to be successful in a career in marketing?
FYI
Textbook 1: Chapters 12-14: Marketing Savvy. Complete the “Do it” exercises throughout the chapters to reinforce your learning. Be prepared to show evidence that you completed these exercises
Topics:
Discover: The Marketing Mix, Market Research, and Target Marketing
Product Innovation, Branding, Pricing, and Value
Promotions and Marketing Communication
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