Integrate theories and concepts into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market.
PLEASE CHOOSE A TOPIC BY FILLING IN THE BELOW.
The Final Paper will be entitled “An Integrated Marketing Strategy for __________________.” You will fill in the blank with an existing or a new brand name of your choice. Your goal in writing the paper is to integrate theories and concepts into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market. The paper should be AT LEAST six (not including the title and reference pages), and include the following sections:
Overview / Executive Summary
Product or service description, and desired brand image
Target market, including buyer motivations, demographics & psychographics
Overall marketing strategy, including positioning strategy vs. competitors
Advertising campaign, including description of one advertisement
Public Relations campaign
Promotions campaign
Internet marketing campaign, including web site and use of e-mail
Direct marketing campaign, including Customer Relationship Management
References (in APA style, see outline in the approved style guide)
Writing the Final Paper
The Final Paper:
Must be at least six t double-spaced pages in length (not including the title and reference pages), and formatted according to APA style
Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources,
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style
Solution preview for the order on Integrate theories and concepts into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market.
APA
1753 words